We built the actor we kept hiring.

Outact started inside an e-commerce business that needed spokesperson videos for every product launch, ad test and language. Every variant meant another shoot. We built an actor engine to fix that, first inside Playcut. Outact is that engine as its own product: cast an actor, write the line, ship the take.

Outact is owned and operated by Outact Software Inc. Its sibling product Outfeed handles publishing: Outact makes the ad; Outfeed posts it.

How we think about AI actors

Every actor on Outact is fictional and AI-generated. Actors present, demo and explain products; they never pose as real customers. We ask every brand to label AI actors as AI, because ads that are honest about it keep running.

Questions or partnerships: [email protected].